Major Ursa needs your help!
Rifling through your convention bag, you find a mysterious note…
Greetings, fellow Earthling,
I need your help with a mission of utmost secrecy. But first I need some proof that I can trust you. Take a photo of yourself with a polar bear, or write a poem in honour of our kind, and I will know that your sympathies lie in the right place. Take your proof to the Exhibits Desk to receive further instructions.
–Major Ursa 
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What can it mean? Will you rise to the challenge?